02.23.09

dear pepsi: am i the only designer in the world who actually loves your new euro-looking logo and the matching type-driven campaign? i think it’s a refreshing break from your endless attempt to compete with coca cola by comparing flavor and swooshy shapes with gradients, beads of water, and drop shadows. and it’s a little artsy/retro in a way you never see with mass-marketed american products like soda.

i would still choose coke over you any day – they have a better tasting product – but kudos!